After several successful exhibitions in the Los Angeles area, the group Los Four gained widespread recognition when LACMA mounted a major exhibition for the artists’ work titled Los Four: Almaraz / de la Rocha / Luján / Romero. LACMA was the first mainstream museum to recognize the importance of Chicano art as a unique school of American art. “[Chicano] posters were created to publicize community events…artists drew on vernacular, cultural traditions, reconstituted them into Chicano images and activities, then returned them to the community in posters.” - Terezita Romo, “The Iconography of the Chicano Poster,” Chicano and Chicana Art