Investigating the reception and reuse of the imagery of one of the world’s largest production companies, How to Read El Pato Pascual explores the prevalent presence of Walt Disney in Latin America and accompanies the exhibition at the MAK Center and the Luckman Fine Arts Complex.
Examined through artworks as well as vernacular objects and documentary material, the book considers Disney’s engagement within Latin America, extending from Donald Duck’s first featured role, the 1937 Mexican-themed short Don Donald, to the 2013 attempt to copyright the Day of the Dead.

